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New Media Solutions

Helping public sector agencies and organizations develop successful online outreach strategies

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To learn more about our new media solutions, contact us.

Success Story

In Wisconsin, MAXIMUS planned, implemented, and now operates multiple Twitter accounts (@MilW2Central and @MilW2Southwest) aimed at Temporary Assistance for Needy Families recipients and the community organizations that serve them. These communication streams provide job and interview advice, promote financial literacy skills, and amplify the messages of community-based organizations.

Did You Know?

Over a quarter of Internet users with annual household incomes below $50,000 use tools like blogs and social networks to find government information. African American and Latino Internet users are more likely to look for government information online, and 33% say that having government information on social networks is "very important."

New Media Solutions

Making Outreach Innovative

Interactive communication through Web and mobile technologies is an expanding phenomenon. As consumers adopt these technologies, they increase pressure on the public sector to meet them there, creating a host of communication and security challenges. As experienced communicators and experts in program management, we prepare complete strategic and policy solutions to help government plan, implement, and operate new media programs.

Dedicated to Making Government Accessible

By developing and implementing new media strategies for public sector agencies, we work to promote the idea that citizens can interact with their government in an easy, efficient, and meaningful way. New media allows consumers to create or consume information wherever they wish, and we’re committed to helping government serve the people through these new communications realities.

Our Consulting Process

Having a carefully crafted process for understanding needs and opportunities allows us to quickly develop and deploy unique solutions that fit the needs of a public sector organization.

  • Audience Research: We study the intended audience, which enables us to take advantage of the appropriate media and generate content with the greatest chance of impact.
  • Internal Assessment: A thorough examination of an agency’s capabilities, policies, and infrastructure allows us to recommend new media policies, technical changes, and other adjustments that increase the probably of success for new media outreach.
  • Strategic Planning: Although new media presents an unprecedented opportunity for organic engagement with the community, great communication comes from great planning. We provide an agency with examples of content, graphics, and measurements.
  • Comprehensive Training: MAXIMUS has communications experts who are able to operate and maintain new media solutions on behalf of public sector organizations. For those times when an organization will operate its own new media, we provide comprehensive and ongoing training.

Unique Solutions

In addition to planning, implementing, and operating new media programs, we also offer solutions for organizations that require more specialized services.

Social Media and Mobility Policy Reviews

Public sector workers are adopting new media at the same rate as consumers at large. This can present challenges for agencies as they attempt to manage how new media impacts an employee’s job responsibilities. MAXIMUS is familiar with the best practices in new media policies and can leverage that knowledge to assist a public sector agency in creating acceptable use policies that make sense.

New Media Audits

Communications tools are only useful when they impact the intended audience. Through quantitative and qualitative research, MAXIMUS new media specialists can help an agency gauge the effectiveness of its new media programs and provide insights that help the public sector increase the reach and impact of its online communications.