Customer Expectations

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August 11, 2014

Enhancing the Citizen Journey: A Shift in Focus to Citizen Services

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The government’s imperative to improve the consumer experience, and the opportunity it holds for industry.

Websites, 24/7 customer support, mobile applications and other tools have opened communication between government and citizens like never before. Citizens demand customer service for everything they do – the government is no exception – and they want many options to access it. However, with each new advance in delivering customer service, the complexity of the processes and consumer technology increases for how it’s delivered.

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